Salim Adofo Campaign

Since 2023, I have played a pivotal role in shaping the digital and print presence of Salim Adofo’s campaigns as his Social Media Designer and Deputy Communications Director. Throughout three campaign cycles, I led the development and execution of strategic marketing efforts, ensuring a compelling and consistent brand identity across all platforms.

In this role, I:
• Designed all social media graphics and print materials, including marketing collateral, event promotions, and branded content.
• Managed and maintained the campaign’s social media channels, crafting engaging messaging that resonated with Ward 8 voters.
• Created brand guidelines to ensure cohesive visual storytelling across digital and print platforms.
• Provided ad hoc communications support, including drafting press releases, immediate statements, and key messaging in response to critical campaign moments.
• Led a team of four in executing content strategy, campaign messaging, and community engagement efforts.

Inside my portfolio, you’ll find a collection of print graphics, social media campaigns, brand guidelines, and more—all of which I designed and directed to amplify Salim Adofo’s campaign presence. My work not only increased voter engagement but also reinforced a strong and authentic narrative throughout each election cycle.


Portfolio Description: Salim Adofo Campaign

For the Salim Adofo campaign, I played a dual role as the Social Media Designer and Deputy Communications Director, contributing to his bids for Commissioner and DC Council Member in Ward 8. Since 2023, I have been an integral part of three campaign cycles, leading a team of four dedicated professionals.

Key Responsibilities:
• Social Media Management:
Developed and managed all social media channels, crafting engaging graphics and strategic content to build and maintain a robust online presence.
• Graphic Design & Branding:
Designed comprehensive print materials, digital graphics, and marketing collateral. This included creating cohesive brand guidelines that were consistently applied across all campaign assets—from social media posts to print advertisements.
• Campaign Strategy:
Collaborated on the development of targeted social media campaigns, ensuring each piece of content resonated with the electorate while adhering to the overall campaign message.
• Crisis and Ad Hoc Communications:
Provided immediate support in crafting press releases, emergency statements, and other critical communications, enabling the campaign to respond quickly to emerging issues.
• Team Leadership:
Led a creative team to produce high-quality content under tight deadlines, ensuring a unified and compelling visual identity throughout the campaign.

Portfolio Highlights:
• Print Graphics:
Showcasing professionally designed flyers, posters, and other collateral that supported in-person campaign events.
• Social Media Campaigns:
A series of creative and impactful digital campaigns that drove engagement and voter awareness across various platforms.
• Brand Guidelines:
Detailed documentation of the campaign’s visual and messaging standards, ensuring consistency in all public communications.