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The Effortless Admin
Project type
Brand Strategy + Website Design
Date
October 2024
Location
Atlanta, GA
Role
Lead Designer
Platform: Wix | Brand Strategy + Website Design | 4 Weeks
This project began as a complete transformation—from a functional business name, “The Lowering Employer Stress Agency,” to a brand identity that is polished, modern, and memorable: The Effortless Admin.
I led the brand analysis and naming strategy, helping reposition the business from a descriptive service provider to a timeless, elevated brand with a clear niche in virtual assistant services. The new name communicates ease, professionalism, and trust—exactly what clients are looking for in a VA.
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What I Delivered:
• Full brand identity refresh: including name development, color palette, and custom logo
• Clean, feminine, and professional website design built in Wix in under 4 weeks
• 5-page website featuring services, about, testimonials, booking form, and contact
• Mobile-optimized layout and clear call-to-action flow
• Graphic design package for marketing and social media
• Ongoing website management including content updates and lead capture optimization
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Impact:
Within just 30 days of launch, The Effortless Admin began generating organic leads and securing new virtual assistant clients, thanks to a strong digital presence and clear brand positioning.
