Maternal Bridge Postpartum Doula

About the Brand

Maternal Bridge is a postpartum doula service based in Atlanta, dedicated to supporting mothers as they transition into motherhood with confidence, care, and community. The brand’s mission is to bridge the gap between birth and recovery by offering compassionate guidance, education, and hands-on support for new mothers and families.

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What I Provided

The client partnered with By.LaurenSimone for a full marketing, branding, and website development project designed to bring warmth, professionalism, and trust to their growing business.

Deliverables included:
• Custom Website Design (Wix): A 3-page responsive website built to highlight services, share resources, and guide clients seamlessly through the booking process. Includes clear copywriting, contact automation, and easy mobile navigation.
• Brand Development: A cohesive visual identity rooted in calm tones and nurturing energy, built to appeal to new and expecting mothers seeking reliable postpartum care.
• Social Media Template Suite: Five reusable Canva templates designed for brand consistency across platforms, including graphics for travel deals, customer reviews, lead generation, educational tips, and branded storytelling.
• Marketing Strategy: Guidance on online visibility, audience engagement, and content structure to position the client as a trusted postpartum care expert.

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The Challenge

The client sought a brand identity and digital home that captured the heart of their work — comfort, trust, and maternal wellness — while still maintaining a professional and approachable tone. Prior to this project, Maternal Bridge lacked a defined brand presence and digital platform to attract new clients or share its message effectively.

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The Solution

We crafted a warm and nurturing brand experience from the ground up.
• The website was designed with a soothing color palette, soft imagery, and clear navigation to create a sense of ease and reassurance.
• Messaging was developed to reflect compassion, expertise, and empowerment for mothers and families.
• Social media templates and content strategy supported ongoing storytelling and education across digital platforms.

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Results
• A cohesive brand presence that evokes trust, calm, and connection.
• A functional website optimized for booking, education, and visibility.
• Streamlined content tools allowing the client to maintain consistency across social channels.
• Stronger positioning in the local Atlanta market as a go-to postpartum doula and maternal care resource.