Erica Tiffiny Beauty

Erica Tiffiny Beauty entered our 60-Day Brand & Marketing Intensive to strategically reposition her beauty brand for long-term growth, elevated visibility, and stronger alignment with her ideal bridal and luxury beauty clientele.

Formerly known as The Fab Faced, the rebrand focused on transitioning the business into a more polished, elevated, and timeless brand identity that reflected Erica’s expertise as a professional makeup artist specializing in bridal beauty, soft glam, and luxury client experiences.

Our goal was to create a brand that felt sophisticated, trustworthy, and memorable—one that would not only attract higher-end clients but also establish Erica as an authority within the bridal beauty industry.

The project included a full website redesign with elevated messaging, improved client journey flow, and stronger SEO-focused service pages to support inquiries and bookings. We also developed a refreshed logo suite, a complete brand toolkit including colors, typography, voice and messaging direction, and curated social media templates that allowed the brand to maintain consistency across Instagram and digital marketing platforms.

This rebrand positioned Erica Tiffiny Beauty as more than a makeup service—it created a luxury beauty experience and a brand presence built for scale, authority, and premium client conversion.