Echo 13

Client Project: Consulting & Advocacy Brand Launch

What I Provided

This client partnered with By.LaurenSimone for a full Logo, Website, and Brand Development experience — designed to transform their vision into a powerful digital presence rooted in purpose and credibility.

Deliverables included:
• Website Design & Development: A fully custom Squarespace build featuring SEO optimization, blog setup, custom domain connection, integrated payment and invoicing capabilities, and a 5-page layout (Home, About, Services, Blog, Contact).
• Brand Essentials Package: A strategic brand foundation including a 1:1 Brand Strategy Session, custom brand guidelines (colors, fonts, and visual direction), and a brand plan outlining audience, messaging, and positioning.
• Logo Creation: A timeless, professional logo suite capturing the client’s advocacy mission and consulting expertise.
• Social Media Strategy & Print Materials: Platform strategy for Instagram and LinkedIn, 3–5 content pillars, a 2-week content calendar, 4 branded Canva templates, hashtag and caption guidance, and branded business collateral (business cards and service flyer).

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The Challenge

The client’s vision was clear — to advocate for change and provide expert consulting services — but their digital identity lacked cohesion, clarity, and structure. They needed a brand presence that communicated authority, empathy, and trust, while also functioning as a professional hub for outreach, education, and client acquisition.

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The Solution

We began with a comprehensive brand strategy session to uncover the client’s unique voice, mission, and target audience. From there, we built a visual and digital ecosystem that balanced professionalism with passion.
• The website was designed to serve as both a thought-leadership platform and a conversion tool.
• Messaging was refined to clearly articulate the client’s advocacy pillars and consulting services.
• Visual branding was developed to reflect authenticity, empowerment, and modern influence — a balance between corporate credibility and social impact.

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Results
• A unified digital brand presence that communicates trust, clarity, and advocacy impact.
• Streamlined client intake and payment processes through automated website integrations.
• A scalable social media framework to support thought leadership and consistent engagement.
• Elevated perception and credibility across audiences, positioning the client as both a consultant and changemaker.