Britney Butler - Real Estate Agent

Britney Butler, Associate Broker and global real estate strategist, partnered with By Lauren Simone for a complete brand elevation designed to reflect the sophistication and international reach of her work.

Through my Brand & Marketing Elevation Program, we completed a full transformation of her brand in just 35 days — beginning in early February and launching the first week of March.

Britney needed more than just a website refresh. She needed a cohesive brand ecosystem that would position her as both an educator and international real estate authority.


Brand Strategy & Identity:
We began with the foundation: a comprehensive brand toolkit that clarified Britney’s voice, story, and visual direction. This toolkit included:
• Custom logo refinement
• A curated luxury color palette inspired by Mediterranean and global aesthetics
• Typography selections
• Brand story and messaging
• Content pillars to guide future marketing

Rather than using common real estate branding colors, Britney intentionally chose a distinct palette inspired by luxury travel, global architecture, and Mediterranean design — giving her brand a timeless, elevated feel.

Website Design — Built in Wix Studio:
With the brand foundation established, we designed a three-page Wix Studio website that reflects Britney’s global expertise while maintaining a clean, modern luxury feel.

The website includes:
• A high-impact homepage designed to establish credibility and authority
• An About page that communicates her experience, education, and global market knowledge
• A Services page outlining her offerings in residential sales, luxury properties, and international investment opportunities

The result is a website that feels professional, refined, and globally aligned with her brand vision.


Editorial Brand Photography:
To ensure Britney had a strong visual presence across her website and marketing materials, we also coordinated a brand photoshoot with Ctrl & Snap DC, producing over 800 editorial-style images.
This photoshoot provided a rich library of content that Britney can use across her website, social media, marketing materials, and speaking engagements.


Launch Assets & Marketing Templates
One of the benefits of the Brand & Marketing Elevation Program is ensuring clients launch with tools to sustain their brand long after the website is complete.

As part of the program, Britney received:
• 10 done-for-you launch graphics ready for immediate posting
• 20 customizable templates for Instagram posts, stories, Facebook content, and other marketing platforms

These assets allow her to maintain a consistent and elevated brand presence throughout the year without needing additional design support.


The Result:
In just over a month, Britney Butler Global evolved into a polished, globally inspired brand that reflects her expertise in real estate, education, and international investment strategy.

The brand now has a clear identity, elevated digital presence, and scalable marketing assets that support her continued growth.